Tuesday, April 6, 2010

Good vs Bad Ads



The first one that shows a car and a plane, is a pretty good ad, because it keeps it simple and short. Not too much text and the text has a clear hierarchy. There are even "callouts" as in the little speaker boxes, to bring out that text. The ad itself has a clear hierarchy too because you're drawn to the picture and it intrigues you to start reading.



This one has parallelism when it says, "Freshly picked gum" instead of fruit. So immediately the audience knows that it is juicy and perhaps even natural flavor. I know I want to try some. The text is big and prominent and matches nicely with the picture. It also used complimentary colors that go really well together. It's not Christmas-y but with the darker shades, it comes across as fruity.



There is a double meaning that is pretty easy to catch. Public Education serves a bridge for a child's future. The text "public education" is clear and even looks like it is floating to help give the bridge effect. The picture itself is clear and striking. The text underneath the title is placed nicely and doesn't fight with any of the other elements.



First bad ad. "So that no one have to come here for food." One, it's disturbing. Two, typo. I think it would sound better if it said, "So that no one HAS to come here for food." The text also looks like it was plopped in there. But I do like the typeface. Would have been better to use a cardboard box with a pillow and blanket in it and a better slogan, with just "HELP" on it.



Now the second bad one. I don't know what a nerdy looking guy has to do with inspiration or visual studio. They could have an apple and hopefully people think of Newton and gravity and stuff.

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