Wednesday, April 14, 2010

Final PowerPoint Presentation

Speech Topic: 2012 London Olympics Logo Controversy

Purpose: To inform people how such an impact graphic design can be.

Introduction: Start with a quote from my favorite artist: "There are three classes of people: those who see, those who see when they are shown, those who do not see." -Leonardo da Vinci

A. This logo is despised by everyone.
B. I will discuss the goal of this logo and the opposition it has met worldwide and why.

Body:
A. introduce logo and the goals being "dynamic, modern, inclusive"
Transition: unfortunately, only the board said this

B. opposition-looks like a swastika or Lisa Simpson
cost - $800,000!
Transition: national competition more appropriate

C. graphic design impact
online petition gained 28,000 in just 48 hours
Transition: "My children could do better..."

Conclusion: I discussed the goal of the 2012 London Games logo and it's weaknesses.

Tuesday, April 6, 2010

Unbiased Language

I can't really think of any situations when someone made an inappropriate remark on my gender. I remember instances really well where my intelligence and skills were questioned rather strongly. I wished the floor would swallow me up and I felt that awful sinking feeling in my gut. And I felt a huge rush of blood in my face and I knew that I was majorly blushing. But after wards I wished I had stood up for myself and told the person he had no right, etc... Oh well.

I just remembered an instance about age/physical stature. My friend and I were walking up to the Institute and I had been meaning to ask if she was really the age she had mentioned the other day. She was starting to breathe heavily (or at least barely noticeable) because of the incline and I stupidly chose this moment to ask her age. To my own embarrassment, she thought I was asking because of her breathing and she was probably feeling self-conscious about her age. She didn't seem to mind though and she just brushed it off and I followed her lead.

Real World Blunder

http://www.realclearpolitics.com/video/2010/02/04/obama_mispronounces_corpsman_at_prayer_breakfast.html

I heard that President Obama mispronounced "Corpsman" and said it like, "Corpse man." I'm pretty sure the Navy doesn't work with corpses. And I'm pretty sure their respect for their president went down a bit. So this probably isn't an inappropriate comment, but come on, the President (the most powerful man on the planet) should know how to pronounce this even though he is kinda anti-military. (Case in point, President Bush always went out to the Middle East for Thanksgiving and whatnot, but President Obama just sent cards to random military people). So me and the rest of the military were kind of shaking our heads at this, but not ready to complain about it.

Good vs Bad Ads



The first one that shows a car and a plane, is a pretty good ad, because it keeps it simple and short. Not too much text and the text has a clear hierarchy. There are even "callouts" as in the little speaker boxes, to bring out that text. The ad itself has a clear hierarchy too because you're drawn to the picture and it intrigues you to start reading.



This one has parallelism when it says, "Freshly picked gum" instead of fruit. So immediately the audience knows that it is juicy and perhaps even natural flavor. I know I want to try some. The text is big and prominent and matches nicely with the picture. It also used complimentary colors that go really well together. It's not Christmas-y but with the darker shades, it comes across as fruity.



There is a double meaning that is pretty easy to catch. Public Education serves a bridge for a child's future. The text "public education" is clear and even looks like it is floating to help give the bridge effect. The picture itself is clear and striking. The text underneath the title is placed nicely and doesn't fight with any of the other elements.



First bad ad. "So that no one have to come here for food." One, it's disturbing. Two, typo. I think it would sound better if it said, "So that no one HAS to come here for food." The text also looks like it was plopped in there. But I do like the typeface. Would have been better to use a cardboard box with a pillow and blanket in it and a better slogan, with just "HELP" on it.



Now the second bad one. I don't know what a nerdy looking guy has to do with inspiration or visual studio. They could have an apple and hopefully people think of Newton and gravity and stuff.

Sunday, March 21, 2010

Parallelism

The Real-Grammar examples... probably wrote them incorrectly because they didn't know any better and just wanted the information out there.

WANTED
Experienced Sales Reps
50% commission
~put the sales in reps (OK that is a really bad one)

Park N' Jet
Closest to the airport
Cheaper than the airport
~just can't park on a jet (hahahaha)

Saturday, March 20, 2010

Possessives

homes' of my son's-in-law
rivers of Arkansas
house of Jim and Joan's
research of the Ph.D.'s
advertising of McGraw-Hill, Inc.
estimates of Fred the electrician
idea of anyone else's
deposition of the witnesses
the upper levels of the airport

The tree surgeon could not save the white spruce's limb
The user's manual for the new software package was so confusing that most consumers returned it to the company
Window's intuitive commands make it easy for users to move from one application to another
I will be in Hawaii on Mother's Day and in New Mexico on April Fool's Day and in California on Veterans Day
Grover Cleveland was the people's choice
Each participant filed out the Reader's Comment Form
Now that he has his Bachelor's Degree, he plans to his his Master's, and possibly his Doctorate
The National Secretaries Conference will be held in Houston this year
For appearance sake, the feuding vice presidents' kept their differences to themselves during the monthly staff meeting
My brother's-in-law idea was to have the family reunion at a spa
We have been invited to a holiday art at the Roth's
The telephone company's president's idea was to offer discount rates to seniors

The Craft of Research

Chapter 1
So the very beginning of the first chapter really caught my attention. The last half was stuff I already knew from experience like the writing to remember and writing to know. A small example of that is my To Do List. When I write the stuff I need to do, I remember to do it. And I remember remembering to do it. But anyway, the beginning of the chapter... so when they say that Williams has been to Australia, but the other authors haven't, but they know it exists because they've read about and seen maps of it. It just never occurred to me to think of research like that. Now I feel like we've earned the Internet and I'm glad it's here because we've been researching since the beginning and just glad that we can put it all in one place.
Chapter 2
Basically put yourself in the position as your reader. Such as how do they know already? Do I entertain them with a simple discussion and answer their questions? Or do I provide them with knew information and new outlook? Do they want a particular problem or question answered? So many questions so little time.
Chapter 3
In short, this chapter is about where to find inspiration on a topic. All of them sounded like fun. When I hear about something about animals I immediately go on YouTube to watch that animal or Google the animal to learn all I can. And like today, I wanted to be sure that World War I was started by the assassination of the Austrian minister or whatever. I was totally right. Then that ended up in me reading the rest of the Wikipedia page and then lead me to the World War II page and then to the United States of America page. I am way off topic now, but that's OK I think I'm done.